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Everything You Need to Know About Demonstrated Interest


Demonstrated interest can be defined as the degree to which you show a college that you are sincerely interested in coming to their school. It has become an important, subtle tool that colleges use to efficiently and accurately enroll a specific target number of students each year.


Are you a parent who believes it’s all about getting the perfect SAT score or GPA? Totally understandable. However, these scores don’t reveal the “real” student. I am here to tell you how to maximize the application process. There is SO MUCH MORE to a student getting into the school of their dreams. Colleges are looking at what a student can bring to the table to enhance their college community. In fact, a recent poll showed more than 60% of colleges assigned some level of importance to a student's interest in attending the institution.

Passion, personality, academic growth and rigor, commitment, leadership roles, school and community involvement - to name a few. BestFit College Advisors can help students learn how to showcase what makes them unique and authentic through creative and vivid college essays, informal interviews, staying connected to admissions reps, and applying for early action.

Even after the application has been submitted, students can continue to show demonstrated interest by: 1. VISITING colleges for a first or second meeting

2. Request an informal interview.

3. Complete an online request form 4. Attend a Campus Event.

5. Follow the college on Social Media.

6. Contact the college admissions office ideally with the admissions counselor for

their region.


Demonstrated interest is an important factor that many colleges consider, which may impact your admissions outcomes down the road. It's requires minimal investment; a10-15 minute investment of time and effort can pay big dividends down the road. BestFit College Advisors would love to work with you and your child to help create a plan and timeline on how to show demonstrated interest.


Check out the table below on a National Association of College Admissions Counseling (NACAC) survey from 2019 asking colleges which factors most influenced admission decisions.




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